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the innovators bringing Culture Lens to the world

At Vaka Interactiv, we live in the future of cultural storytelling tech. For us it’s all about deep impact and high engagement - creating tech products that enable people to gain sight into a culture other than their own.

Culture Lens is the worlds first cultural storytelling portrait that allows people to engage with the storytellers themselves. It’s magic, art, culture and tech all rolled into one. We are excited to share Culture Lens with the world and look forward to working with organisations all over the globe to bring culture to life.


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Culture lens BY VAKA

Introducing Culture Lens – the new way to experience culture, create connections and measure cultural impact. This exciting innovation reimagines the combination of imagery, storytelling and technology and offers a fresh new way to create lasting impressions of culture, history and opportunity.


  • Live portraits – artworks and photographs animated and brought to life, providing realistic and captivatingly personal experiences

  • Guided conversations – portraits that are animated and able to guide conversations through multiple storylines, engaging people in their stories and lives

  • Facial detection – frames that detect when faces come into focus and wake the portraits, bringing them alive to tell their story and sending them to sleep when people move on


  • Voice recognition – hidden microphones that listen and use automatic voice recognition to activate the portrait and trigger the sharing of relevant stories to the visitors.

  • Data collection – the camera and microphone are designed to capture qualitative and quantitative data, capturing emotions, vocal commands and interactions – all without breaching privacy rules.

  • Way finding – enabling video characters to direct people through spaces using multiple connected screens.


Culture Lens is delivered in two parts:

  • Service design – the team work with you to explore the cultural experience, develop portrait characters, stories and scripts; animate characters, connect technology and activate the experience

  • Support subscription – Culture Lens offer a monthly or annual subscription service for the bundled frame, technology and support

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Our Team


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jesse armstrong,

chief executive

Read about Jesse on LinkedIn


Jaemen FINAL (medium).jpg

jaemen busby,

chief creative

Read about Jaemen on LinkedIn

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andrea fua,

chief operating

Read about Andrea on LinkedIn

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kate selby-bennetts,

digital artist

Read about Kate on LinkedIn

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justin perez,

3d artist

Read about Justin on LinkedIn

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lachlan cook,

animation lead

Read about Lachlan on LinkedIn

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noel thomas,


Read about Noel on LinkedIn


Vaka operate in partnership with




We'd love to talk to you about how Vaka can help you embrace Culture Lens as a platform for creating new experiences and adding cultural impact to your business. 

Please add your details below and we'll be in touch.