Culture lens BY VAKA

Introducing Culture Lens – the new way to experience culture, create connections and measure cultural impact. This exciting innovation reimagines the combination of imagery, storytelling and technology and offers a fresh new way to create lasting impressions of culture, history and opportunity.
— JESSE ARMSTRONG, CEO VAKA INTERACTIV

CURRENT FEATURES

  • Live portraits – artworks and photographs animated and brought to life, providing realistic and captivatingly personal experiences

  • Guided conversations – portraits that are animated and able to guide conversations through multiple storylines, engaging people in their stories and lives

  • Facial detection – frames that detect when faces come into focus and wake the portraits, bringing them alive to tell their story and sending them to sleep when people move on

FUTURE FEATURES

  • Voice recognition – hidden microphones that listen and use automatic voice recognition to activate the portrait and trigger the sharing of relevant stories to the visitors.

  • Data collection – the camera and microphone are designed to capture qualitative and quantitative data, capturing emotions, vocal commands and interactions – all without breaching privacy rules.

  • Way finding – enabling video characters to direct people through spaces using multiple connected screens.


THE ART OF CULTURE LENS

Culture Lens is delivered in two parts:

  • Service design – the team work with you to explore the cultural experience, develop portrait characters, stories and scripts; animate characters, connect technology and activate the experience

  • Support subscription – Culture Lens offer a monthly or annual subscription service for the bundled frame, technology and support